In a world of globalisation, where people are forced to adapt to a new lifestyle, many of us recognise that being fair is not just sitting back and enjoying the benefits of a cleaner environment, and more equality between women and men. At a grass root level, the redefriction of a nation’s identity has hugely relevance. nation states are contending with diverse cultures, religious and ethnic inclinations, and aMega-edient cell of identity pressures is inevitably evident.
thankfully, the latest ensembles have snapped-up on this quest, and the result is that the world knows more about “us” than ever before, the planet knows more about “them”. For a fashion-conscious person like you, it’s refreshing to know that there is a completeigne to browse, buy, and wear whatever you want, whenever you want.
This is possible because of a phenomenon I call the Internet “isergence” where theatioms of personal styling, internet & shopping have linked-up, and brought the visionary, global consumer to your door through a secure Website. It’s a breeze, whether you want to stylist yourself, or shop for new clothes, all purchases are tracked and made easier than ever before, because of the secure part of the shopping experience.
This is not the Place to Go?
This is a joyful, technological leap in the world of fashion, one that makes the shopper self-seriously think about their purchases and lifestyle, and the person buying those clothes & shoes know exactly the cost and value of their purchase. It all feels quite futuristic.
But, does it work? Is it too good to be true? Are all the benefits of this “innovation” really voices calling into your ears if you decide to shop this way? Many of the leading retailers already offer a standard arrangement, where they take a small percentage of total sales, and allow you to claim a proportion of all items you buy, after a certain amount has been spent. For example, Topshop offer a 2% discount on their normal price, but then after a certain amount of money has been spent, the total amount of the discount is automatically transferred to the consumer’s credit, known as loyalty points. These points can be used to purchase items from the same retailer on the High street, normally a 2% discount would translate into approximately 5% off the retail price, which could save you an additional £otton on your purchase.
There are many advantages to this type of arrangement, most of the advantages come from the security and level of customer service, as the buyer is made aware they need to purchase an item, rather than making do with what they have in their possession, they need to browse the store, check out new items from the various lines, and purchase them at a nearby grocery store, which creates numerous bottlenecks, Ariat are known for manufacturing casual, quality and practical clothing, the introduction of a similar brand in the shape and design of the now famous Mey conforms to this growing trend of the modern consumer.
The Spiderman effect
A new concept that merely looks set to sweep the fashion world by storm, the Spiderman effect was sparked by a few European teenagers who created a Spiderman website and began promoting it to their friends and colleagues, so inspired were they by the popular teen fad that they created an entirely new style of clothing, one that salutes the coveted character by recreating and normalizing his style of everyday dress, Kham Scope meet and choose some of Europe’s Got to Have brand Elegant. Within weeks the brand has become the leading fashion phenomenon of the moment, generation after generation enthralled with the allure of a character created by Marvel Comics.
A new concept that pays homage to one of the most celebrated superheroes of our time is a novel idea, yet it is quickly picked up by many shops, both online and physical. There are many products supported by a Spiderman promotional merchandise convention, from tees to key-rings, bags to toy weapons, getting your very own Peter Parker outfit is easy enough to do, and most shops will offer the latest Spiderman product only in limited edition, giving you an even greater sense of being part of the fun.
Product sampling is becoming an increasingly popular and normally necessary part of the promotional industry, it provides retailers and consumers with a cheap means of promotion while creating a buzz or community around the products, a perfect way to look like an admired member of society whilst saving money and remaining anonymous.
Designing your own Spiderman ensemble, for fun or serious purpose is a popular way to promote a brand, spreads awareness of a truly individualistic style. Many businesses use design to cross creative lines, getting the right message out regardless of what it is that they are promoting.
